When Twitter first came out, communications people, likemyself, figured we would never be able to use this for effective communicationsand pr. Thankfully we were wrong.
What emerged is a revolution in communications forcing us tothink in words rather than paragraphs. We now have to cut through the BS andget to the point, quickly.
Instead of causing less communication due to the characterrestraint tweeters have found a way to do even more with less. Each word now hasa higher level of value, often times requiring users to write and rewrite toget the message across in 140.
So what effect has this actually had on the industry?
We pitch better stories, create better ads, and presentbetter ideas. That old elevator message that we were all taught suddenlybecomes the way we communicate.
We as an industry present our ideas clear, concise, andwithout the BS that an ADD society can’t retain.
Moving forward how can we become even better communicators?
The social aspect of this communication, in particular theart of retweets, can be the biggest, most game changing part of this all. Yespeople already see value in this and tap into it. But the possibilities aremuch larger when we begin to communicate with the purpose of being retweeted.
The Goal: Effective Communications with 100 Characters.
Communicating for retweets of course takes us from 140 to120 or so when we account for the RT and username. Then if we take into accounta link we are looking at 100 characters, which should be the ultimate goal.
If we can then build compelling enough statements in 100characters our ideas can move quicker and reach more people than ever thoughtpossible. We are no longer reaching local media, existing clients, regionalmarkets, and friends. We are tapping into a global audience. Just imagine, 7degrees of separation. A few of your followers retweet, a few of theirsretweet, and so on. Suddenly your ideas, ads, and news are communicating inways never dreamed.
So hold on communicators. We are evolving, becoming better,more effective, and reaching more people, all in 140 characters or less.
So “What are you doing”? Drop me a line in the comments andlet me know what you think.